Billion Dollar Batman, Paperback

Since his creation in 1939, Batman has become one of the most popular characters in fiction. From his humble roots in dime comic books, he grew to become a serial hero, a frequent guest star on the Superman radio show, and then the star of his own explosively successful TV series, spawning a nationwide epidemic of Batmania. After Batman became a movie star, his thrilling exploits were no longer kid stuff-he was now a multinational conglomerate's biggest corporate asset. Billion Dollar Batman reveals the stories behind the story of one of the most lucrative and profitable media creations in history. Includes profiles of the people who guided Batman from Bright Knight to Dark Knight and revealing behind-the-scenes information about Batman serials, TV shows and films. Illustrated with photos of the actors who have brought Batman to life for seven decades.