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Brand Storytelling. Integrated Marketing Communications for the Digital Media Landscape, Paperback

ID Produs: d6598c46-79df-529d-bfe0-c683a4b8fd22

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Descriere

This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media landscape.

Publisher: Rowman & Littlefield
Illustration(s): Text Boxes; Illustrations, unspecified; Tables; Halftones, Black & White including Black & White Photographs; Black & White Illustrations; Text Boxes; Illustrations, unspecified; Tables; Halftones, Black & White including Black & White Photographs; Black & White Illustrations
Number of pages: 220
Publication date: 2023
Dimensions: 255 x 181 x 22
Cover type: Paperback / softback

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Detalii

Autor: ***
Editura: Rowman & Littlefield
Anul aparitiei: 2.023
Luna aparitiei: 3
Tip coperta: Brosata
Numar de pagini: 220
Format: 255 x 181
ISBN: 1538176386
Cod de bare: 9781538176382
Tara de origine: Statele Unite ale Americii

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Brand Storytelling. Integrated Marketing Communications for the Digital Media Landscape, Paperback

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