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Gary P. PisanoCreative Construction: The DNA of Sustained Innovation, Hardcover
în Pickup Point de la 599.99 MDL
în 14 de zile
înainte de plată
This myth-busting book shows large companies can construct a strategy, system, and culture of innovation that creates sustained growth. Every company wants to grow, and the most proven way is through innovation. The conventional wisdom is that only disruptive, nimble startups can innovate; once a business gets bigger and more complex corporate arteriosclerosis sets in. Gary Pisano's remarkable research conducted over three decades, and his extraordinary on-the ground experience with big companies and fast-growing ones that have moved beyond the start-up stage, provides new thinking about how the scale of bigger companies can be leveraged for advantage in innovation.
Gary Pisano is one of the world's leading researchers in the fields of innovation, strategy, manufacturing, and competitiveness. He is the Harry E. Figgie Professor at Harvard Business School. His many awards include the prestigious McKinsey award for "Restoring American Competitiveness" for the best article published in the Harvard Business Review. Dr. Pisano is also an entrepreneur; the cofounder, along with chemistry Nobel Laureate Richard Schrock, of XiMo AG, a developer of specialty catalysts for the pharmaceutical and fine chemicals industries, and View of Cortina, an importer of fine textiles for the home decoration market.
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