Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations, Paperback

Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.

• Publisher: Goodfellow Publishers Limited
• Author(s): Professor Murat, Ph.D (Rosen College of Hospitality Management,, University of Central Florida, USA) Hancer
• Illustration(s): 40 Figures
• Number of pages: 256
• Collection: Advances in Tourism Marketing
• Publication date: 2022
• Dimensions: 154 x 235 x 17
• Cover type: Paperback / softback