How Brands Grow 2 Revised Edition. Including Emerging Markets, Services, Durables, B2B and Luxury Brands, 2 Revised edition, Hardback

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

• Publisher: Oxford University Press Australia
• Author(s): Bryon (Director, Director, Ehrenberg Bass Institute) Sharp
• Number of pages: 256
• Publication date: 2021
• Dimensions: 163 x 236 x 21
• Cover type: Hardback