Marketing Fashion. Critical Perspectives on the Power of Fashion in Contemporary Culture, Paperback

This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process of defining, creating and preserving fashion, but also for divesting fashion that is no longer up to date.

• Publisher: Taylor & Francis Ltd
• Illustration(s): 2 Tables, black and white; 31 Halftones, black and white; 31 Illustrations, black and white
• Number of pages: 250
• Collection: Routledge Studies in the Fashion Industry
• Publication date: 2023
• Dimensions: 155 x 235 x 18
• Cover type: Paperback / softback
• Editor(s): Karin M. (University of Boras, Sweden) Ekstroem