Media Management in the Age of Lyndon B. Johnson: Selling Guns and Butter, Hardcover

1. Introduction.- 2. Thematic Review.- 3. 1963-1964: Assuming and Consolidating Power, Campaigning for Election.- 4. 1965: Guns vs. Butter-Escalation in Vietnam and the March of the Great Society.- 5. 1966: Widening Credibility Gap and Sliding Popularity.- 6. 1967: Pacification, Charm Offensives and Further Undermined Credibility.- 7. 1968: Tet, Plummeting Popularity and the Ultimate Failure of the Johnsonian Press Strategy.- 8. Conclusion.

About author(s):Benjamin Quail teaches various courses in American and European history at the University of Strathclyde, UK.