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Elvin TurnerBe Less Zombie. How great companies create dynamic innovation, fearless leadership and passionate people, Paperback
в Пункте приема от 99,9 лей
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Description
Make innovation more remarkable, inevitable and profitable
'Zombie' companies cling to what kills them: Obsolete and frustrating ways of working that crush innovation and drain people's motivation.
Be Less Zombie distils 10 years of field research amongst some of the world's leading innovators into a pragmatic, actionable toolkit. Designed for managers who need more remarkable innovation with repeatable, scalable approaches, it shows readers how to:
Turner's research also delves beyond the business world. He brings insights from a wide range of unexpected, expert sources including a guerrilla negotiator, a cage-fighter trainer, an X-Factor coach, a senior emergency room doctor, and a fashion designer.
His 'Turn It On' innovation framework gives leaders and managers tools, processes and pathways to make bolder and more profitable innovation an inevitability, not an anomaly.
This book is for:
Elvin Turner is an award-winning innovation advisor to global corporations, government bodies, not-for-profit organisations, and start-ups around the world. He is also an associate professor at several business schools. For more information visit www.elvinturner.com
"A must-read for anyone - in any business sector, at any career level - who is passionate about the serious business of innovation. A practical guide to curating a culture of innovation and navigating against the headwinds of organizational status quo." Simon Collins, Senior Vice President, Mastercard
"Most leaders struggle to get the innovation performance they need. This is the practical playbook they've been waiting for." Andy Billings, Vice President Profitable Creativity, Electronic Arts
"This is an invaluable step-by-step guide to sparking, scaling and sustaining a culture of bold innovation." Ash Tailor, Global Brand & Marketing Director, LEGOLAND
Elvin Turner is an award-winning advisor to global corporations, government bodies, not-for-profit organisations, and start-ups around the world.
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