Blood and Whiskey: The Life and Times of Jack Daniel, Hardcover

Contributor(s):

• Author: Peter Krass

The first-ever biography of the man who created America's mostfamous whiskey
Born in Lynchburg, Tennessee, in 1850, Jack Daniel became alegendary moonshiner at age 15 before launching a legitimatedistillery ten years later. By the time he died in 1911, he was anAmerican legend-and his Old No. 7 Tennessee sipping whiskey was aninternational sensation, the winner of gold medals at the St. LouisWorld's Fair and the Liege International Exposition in Belgium.Blood and Whiskey captures Daniel's indomitable rise in therough-edged world of the nineteenth-century whiskey trade-and showshow his commitment to quality (his whiskey was alwayscharcoal-filtered) and his flair for marketing and packaging (helaunched his distinctive square bottle in 189-5) helped create oneof America's most venerable and recognizable brands.
Peter Krass (Hanover, NH) is the author of Carnegie(0-471-46883-5), cited by Barron's as the "definitive" biographyand selected by Library Journal as one of the bestbiography/business books of 2002.
 
Review citations

• Publishers Weekly - pg. 55 - 04/12/2004
• Choice - pg. 504 - 11/01/2004