Business Strategy, Paperback

Taking control of your company's destiny starts with planning strategically from the beginning.

How will you determine if your company has succeeded if you can't base its performance on a well-defined business strategy? A strategic plan, established at your venture's birth, helps crystalize the future of the organization--mapping a clear path from where the company stands today to where you wish it to be. Renowned business author Brian Tracy has provided a simple path to creating the specific business strategy needed for your company's success. Readers of Business Strategy will discover how to:

• Ask the five key questions vital to any strategic plan
• Determine a corporate mission that lifts and inspires people
• Define themselves in relation to their competition
• Anticipate crises
• Reposition their business with new products, services, and technology
• And more

Incorporating wide-ranging examples--from Alexander the Great to IBM to General Electric--this concise, practical guide gives readers proven ideas for increasing their company's bottom line and maximizing their strengths and opportunities. The path to success starts at the beginning

BRIAN TRACY is the Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. One of the top business speakers and authorities in the world today, he has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the United States and more than 60 countries worldwide. He has written 55 books and produced more than 500 audio and video learning programs on management, motivation, and personal success.