Customer Experience Management in the Caribbean. Concepts, Case Studies and Challenges, Hardback

In light of the shift from service and satisfaction to loyalty and retention, Customer Experience (CX) is vital, involving all interactions with a brand. Success demands planning, training, data use, tech adaptation. Caribbean context explored, discussing theories, cases, challenges, trends shaping CX's future impact.

• Publisher: CABI Publishing
• Number of pages: 160
• Publication date: 2024
• Dimensions: 179 x 253 x 18
• Cover type: Hardback
• Editor(s): Anne P. (University of the West Indies, Jamaica) Crick