Digital Marketing. A Practical Approach, 4 ed, Paperback

Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated 4th edition takes an approach that prepares students for an active role in digital marketing.

• Publisher: Taylor & Francis Ltd
• Author(s): Alan Charlesworth
• Illustration(s): 64 Tables, black and white; 8 Line drawings, black and white; 14 Halftones, black and white; 22 Illustrations, black and white
• Number of pages: 356
• Publication date: 2022
• Dimensions: 174 x 245 x 32
• Cover type: Paperback / softback