Events MISmanagement. Learning from failure, Paperback

A unique text that looks at events from a very different perspective - that of how and why events fail and what can be learnt from this in both a practical and academic perspective. It provides a case study approach to the event planning process with the cases illustrating how core planning theory and concepts fails to emerge in practice and why.

• Publisher: Goodfellow Publishers Limited
• Illustration(s): 40 Figures
• Number of pages: 256
• Publication date: 2022
• Dimensions: 188 x 245 x 18
• Cover type: Paperback / softback
• Editor(s): Lindsey (Senior Lecturer in Events Management, Liverpool John Moores University, UK) Gaston