Fashion Promotion: Building a Brand Through Marketing and Communication, Paperback

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations.

From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways.

The new edition covers the impact of mobile on fashion retail transactions and marketing, the role for virtual and augmented reality and the increasing importance of sustainable production and distribution.

About author(s):Gwyneth Moore is a lecturer in Fashion Promotion at the University of South Wales. She has worked for more than 15 years in the design, communications and media industries, managing a variety of campaigns that have included public relations, marketing, social media and design disciplines.