Marketing Intelligence, Part A. Understanding Customers in the Era of Digitalization, Hardback

Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. This work provides the most up-to-date research on the challenges connected with the expanding ground of digitalization and marketing.

• Publisher: Emerald Publishing Limited
• Number of pages: 248
• Publication date: 2025
• Dimensions: 158 x 238 x 21
• Cover type: Hardback
• Editor(s): Sajal (LAB University of Applied Sciences, Finland) Kabiraj