Media Analytics. Understanding Media, Audiences, and Consumers in the 21st Century, Paperback

This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through.

• Publisher: Taylor & Francis Ltd
• Author(s): Amy Jo (University of Florida, USA) Coffey
• Illustration(s): 13 Tables, black and white; 14 Line drawings, black and white; 5 Halftones, black and white; 19 Illustrations, black and white
• Number of pages: 416
• Publication date: 2023
• Dimensions: 153 x 229 x 27
• Cover type: Paperback / softback