Non-Bullshit Innovation: 17 Proven Ways to Transform How You Work, Paperback

'In this remarkable book, David Rowan tells a story of transformation: how an organisation has found a new way of doing things through innovation driven by ruthless entrepreneurial imagination. What is especially useful is that he does not just stick with small startups, let alone dreamy "inventors". He finds innovation in big companies and even within governments.' - Matt Ridley, The Times
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David Rowan travels the globe in search of the most exciting and pioneering startups building the future. He's got to know the founders of WhatsApp, LinkedIn, Google, Spotify, Xiaomi, Didi, Nest, Twitter and countless other ambitious entrepreneurs disrupting businesses in almost every sector. And yet too often the companies they're disrupting don't get it. They think they can innovate through jargon: with talk of change agents and co-creation gurus, ideas portals and webinars, make-a-thons and hackfests, paradigm shifts and pilgrimages to Silicon Valley. It's mostly pointless innovation theatre -- corporate nonsense that has little to do with delivering real change. But during this quest he's also discovered some genuinely exciting and transformative approaches to innovation, often in places you might least expect. Get ready for:
- The airline that rewards passengers for walking their dog
- The bank that performs surgery
- The country that's an app store
And many more. Packed full of tips for anyone looking for radical ways to adapt and thrive in the digital age, this carefully curated selection of stories will reveal ideas for creating genuine innovation from some of the world's most inspiring leaders.
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David Rowan was founding Editor-in-chief of WIRED's UK edition and technology columnist for The Times, GQ, Condé Nast Traveller and The Sunday Times. He travels excessively to meet crazy-driven startup entrepreneurs who are reinventing every industry in fascinating ways. Fortune 100 companies regularly hire him to explain how these startups plan to kill their businesses, and he invests these speaking fees holistically in startups that plan to kill the corporates' businesses. David founded Voyagers.io to build meaningful community through magical travel adventures. And he's still searching for the future.

• Dimensions: 147 x 229
• Author: David Rowan
• Cover type: Paperback
• Publishing Year: 2021
• Publishing Month: 12
• Pages: 400
• Language: English
• Publisher: Bantam Press
• Weight: 499 g