Этот веб-сайт требует, чтобы для Вашего браузера был включен JavaScript.
Пожалуйста, включите JavaScript и перезагрузите страницу.
Для веб-сайта требуется, чтобы Ваш браузер разрешил использование файлов cookie для входа в систему.
Пожалуйста, активируйте cookies и перезагрузите страницу.
Carte romana
Carte rusa
Carte engleza
Vezi toate cartile
Top branduri cosmetica
Cosmetica Coreeana
Machiaj
Ingrijire ten
Ingrijire par
Ingrijire corp
Produse de baie
Igiena orala
Igiena intima
Igiena sexuala
Cosmetice barbati
Seturi cadou
Naturale si organice
Vezi toate cosmeticele
Top branduri dermatocosmetica
Protectie solara
Seturi cadou si pachete promo
Parfumuri pentru femei
Top branduri femei
Premium brands femei
Parfumuri unisex
Vezi toate parfumurile
Parfumuri pentru barbati
Top branduri barbati
Premium brands barbati
Jucarii si jocuri
Hrana si articole copii
Scutece si servetele
Rechizite si papetarie
Vezi toate produsele
Nutritie & Suplimente
Branduri
Certificate Cadou
Felicitari
Plicuri
Cutii si Accesorii
Claus EbsterStore Design and Visual Merchandising, Second Edition: Store Design and Visual Merchandising, Second Edition, Paperback
в Пункте приема от 99,9 лей
Даже распечатанный
Перед оплатой
The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. You will also be able to appeal to shopper emotions through the use of colors, scents, and music, as well as make shopping memorable and fun by creating unique experiences for your shoppers. The focus is on the practical applicability of the concepts discussed, and this accessible book is firmly grounded in consumer and psychological research. At the end of each chapter, you will find several takeaway points. The book concludes with the "Store Design Cookbook," full of ready-to-serve recipes for your own store design and visual merchandising process.
About the Author:
University of Vienna; Department of Marketing
Мы хотели бы узнать Ваше мнение! Оценить и пересмотреть этот пункт
Нет ни одного отзыва от других пользователей.