Strategic Management in the Media. Theory to Practice, 3 Revised edition, Paperback

Drawing from a wider range of disciplines than is often the case in media management research, thisÂfully revised third edition of the classic textbook on strategy in the mediaÂoffers a compelling introduction to theories of strategy and management. Â

• Publisher: Sage Publications Ltd
• Author(s): Lucy Kung
• Number of pages: 280
• Publication date: 2023
• Dimensions: 170 x 242 x 20
• Cover type: Paperback / softback