The Making of a Status Symbol. A Business History of Rolex, Paperback

This book shows how Rolex has become the embodiment of individual success since the 1960s. This brand is much more than a watch: it is a narrative on a triple exceptionality: that of a product, that of an entrepreneur, and that of the wealthy consumers who wear it. A must-read for understanding the phenomenal success of Swiss watchmaking. -- .

• Publisher: Manchester University Press
• Author(s): Pierre-Yves (Professor of Business History) Donze
• Illustration(s): 56 black & white illustrations
• Number of pages: 272
• Publication date: 2025
• Dimensions: 216 x 139 x 23
• Cover type: Paperback / softback