The Marketing Director's Handbook. The Definitive Guide to Superior Marketing for Business and Boardroom Success, Hardback

A unique and practical guide for those who manage or aspire to manage a marketing function at board level. Contains practical advice, ideas, arguments, tools and strategies to enhance the profitable growth and value of your organisation. Covers the marketing technical and management aspects of the role.

• Publisher: The Marketing Directors Ltd
• Author(s): Guy Tomlinson
• Illustration(s): 92 figures / images
• Number of pages: 416
• Collection: The Marketing Director's Handbook
• Publication date: 2008
• Dimensions: 181 x 248 x 30
• Cover type: Hardback