Zero to One: Notes on Start Ups, or How to Build the Future

A ground-breaking and thought-provoking book on innovation and what it takes for a new company to prosper, from the co-founder of one of the most successful tech start-ups in history

WHAT VALUABLE COMPANY IS NOBODY BUILDING?

The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 ton, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there.

‘Peter Thiel has built multiple breakthrough companies, andZero to Oneshows how.’
ELON MUSK, CEO of SpaceX and Tesla

‘This book delivers completely new and refreshing ideas on how to create value in the world.’
MARK ZUCKERBERG, CEO of Facebook

‘When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.’
NASSIM NICHOLAS TALEB, author ofThe Black Swan