Sport Sponsorship Insights, Paperback

Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience.

• Publisher: Taylor & Francis Ltd
• Author(s): Mark (The T1 Agency, Canada) Harrison
• Illustration(s): 5 Tables, black and white; 11 Line drawings, black and white; 11 Illustrations, black and white
• Number of pages: 138
• Collection: Sport Business Insights
• Publication date: 2023
• Dimensions: 215 x 139 x 11
• Cover type: Paperback / softback