Swipe to Unlock: The Primer on Technology and Business Strategy, Paperback

Description

Authored by 3 Product Managers at Google, Facebook, and Microsoft, Swipe to Unlock is a comprehensive guide on the must-know concepts of technology and business strategy. It is a must-read for anyone pursuing product management, design, marketing, consulting or business strategy roles in the tech industry.

***Swipe to Unlock was updated in 2019 to include over 40 pages of new content to cover the latest developments in the world of tech.*** We highly recommend buying our book directly from Amazon rather than a third-party seller as it's the only way to ensure you get the latest version.

This #1 Amazon Business Bestseller won a medal from the North American Book Awards and has been featured in The Wall Street Journal, Forbes, and Business Insider. Swipe to Unlock was touted as "our generation's Rosetta Stone for enabling anyone to peer into the technology changing everyday life" by Jeremy Schifeling.

• How does Spotify determine what songs to recommend to you?
• How did KaiOS become the third largest mobile operating system in just two years since launching?
• Why does Amazon offer free shipping with Prime if it loses them money?
• How did a single typo take down 20% of the internet?
• Why did Microsoft acquire LinkedIn?

By answering real-world questions like this, Swipe to Unlock gives you a peek under the hood of the technology you use every day, decodes tech's biggest buzzwords, and shows you how technology is changing the society we live in for better or for worse.

Topics Covered: Software Development, Business Models & Strategies, Economics, Hacking & Security, Hardware & Robots, The Internet, Cloud Computing, Big Data, Technology Policy, Emerging Markets, Future Trends, and much more

Featured Companies: Google, Facebook, Microsoft, Amazon, Apple, Spotify, Uber, WeChat, Yelp, Tinder, Washington Post, Grab, Toyota, GoJek, Samsung, Salesforce, M-Pesa, Quora, KaiOS, Twitter, Tesla, ByteDance, Airbnb, Robinhood, Adobe, Alibaba, Netflix, Paytm, Target, and many more

Unlock the answers you need to ace your tech interviews or become a better-educated digital citizen. Buy Swipe to Unlock today to understand why it's a Top Gifted Book of 2018

About the Author

Parth Detroja studied Applied Economics and Management at Cornell University and graduated Summa Cum Laude as a Merrill Presidential Scholar (top 1% of class). During his time at Cornell, he cofounded the Cornell International Business Association (CIBA) and served as the lead undergraduate teaching assistant for AEM 3249: Entrepreneurial Marketing and Strategy. He has previously interned at Microsoft, Amazon, and IBM. He is currently a Product Manager at Facebook. Neel Mehta studies Computer Science at Harvard University, where he has a 4.0 GPA and is a John Harvard Scholar (top 5% of class). He's done the "tech triple crown": he worked at a .com (Microsoft, as a Program Manager Intern), .org (Khan Academy, as a software engineer), and .gov (the US Census Bureau, where he founded the first fully-funded tech internship program in the federal government.) At Harvard, Neel founded the Harvard Open Data Project, a student-faculty group that built Harvard's first open data repository, and was a teaching assistant for CS50, Harvard's introductory computer science course. Aditya Agashe studied Computer Science and Business at Cornell University and graduated Cum Laude as a Rawlings Presidential Research Scholar (top 1.5% of class). At Cornell, he founded Belle Applications (belleapps.me), a company that builds and optimizes software platforms for businesses. He grew annual revenue to $50,000+ and is negotiating an acquisition offer from a small-business conglomerate. Adi is currently a Program Manager at Microsoft.