The Cambridge Handbook of Consumer Psychology. 2 Revised edition, Paperback

This compendium curates and amplifies the voices of the leading scholars in consumer psychology across a wide range of topics. An indispensable resource for scholars and non-specialists, it also offers foundational and novel knowledge for adjacent fields such as marketing, economics, data science, management, and sociology.

• Publisher: Cambridge University Press
• Author(s): Stephen A. (Anderson School, University of California, Los Angeles) Spiller
• Illustration(s): Worked examples or Exercises
• Number of pages: 800
• Collection: Cambridge Handbooks in Psychology
• Publication date: 2023
• Dimensions: 178 x 255 x 39
• Cover type: Paperback / softback
• Editor(s): Stephen A. (Anderson School, University of California, Los Angeles) Spiller