The One-Percent Edge: Small Changes That Guarantee Relevance and Build Sustainable Success, Hardcover

Want to stay competitive? Keep evolving. Solid profits, a strong brand, steady customers-all of these can vanish when market shifts disrupt business as usual. So how do you keep from losing ground? How do you stay a step ahead of competitors? The solution is surprisingly straightforward: innovate tweak by tweak. By making incremental adjustments to every aspect of the business-marketing, customer service, finances, products, people-then repeating the process, fixing weaknesses and spotting opportunities becomes a winning habit. Entrepreneur Susan Solovic, an expert in business survival tactics, explains how to continually grow, improve, and move the business forward. With hundreds of strategies, examples, and a six-step process, The One-Percent Edge explains how to: Put energy into profitable areas and trim dead weight * Raise prices by selling value instead of things * Access new markets by adapting products or services * Hire the right team players * Turn customers into brand ambassadors * Find your own niche and avoid imitating * And more When change happens swiftly and often, even successful brands are vulnerable. Businesses with the edge are constantly evolving . . . and pulling ahead of the pack.