The Platinum Rule: Discover the Four Basic Business Personalities--And How They Can Lead to Success, Paperback

In this entertaining and thought-provoking book, Tony Alessandra and Michael O'Connor argue that the "Golden Rule" is not always the best way to approach people. Rather, they propose the Platinum Rule: "Do unto others as "they'd" like done unto them." In other words, find out what makes people tick and go from there.